A New Chapter Begins at Ferrari of Greensboro

Few names in automotive carry the pedigree of Ferrari. For nearly a century, generations of owners and enthusiasts across the globe have been captivated by its rich heritage, refined craftsmanship, constant innovation, and relentless pursuit of performance.

In the heart of the Piedmont Triad, that enduring passion has a home at Ferrari of Greensboro. As the area’s Official Ferrari Dealer, we proudly serve clients across Central North Carolina and beyond with exceptional access to the latest Ferrari models, specialized care, and seamless support tailored to the full Ferrari ownership experience. At the center of it all is a common bond rooted in a profound passion for the Ferrari badge and the strong sense of community that surrounds it.

At Ferrari of Greensboro, we are entering a new era as a member of Hendrick Automotive Group following the organization’s July acquisition of Foreign Cars Italia from Paramount Automotive Group and owner Benny Yount. The agreement, which also included Ferrari of Charlotte, introduced Hendrick Automotive Group’s first two Ferrari franchises and marked a major step into the upper tiers of luxury automotive retail.

“I’ve known and respected Benny for many years. He and his team have earned a reputation as one of the premier luxury automotive retailers in the country and fostered the kind of people-first culture that we value,” said Rick Hendrick, chairman and CEO of Hendrick Automotive Group. “We’re committed to building on Foreign Cars Italia’s tremendous track record with discerning customers and providing the world-class experience they deserve and expect. These are the cars many people dream of, and we’re thrilled to offer them here in the Carolinas.”

This transition pairs Ferrari’s tradition of performance, craftsmanship, and heritage with the resources, stability, and expertise of one of the nation’s premier automotive dealer groups, further strengthening our ability to deliver an exceptional experience at Ferrari of Greensboro.

Although Ferrari is a new addition to Hendrick Automotive Group’s brand portfolio, it has long been a source of personal passion for Rick Hendrick. His admiration for the brand is evident in an extensive personal collection that features some of the most iconic and revered Ferrari models ever to emerge from Maranello.

That same passion is deeply embedded in every aspect of Ferrari of Greensboro. Our team shares a genuine affinity for Ferrari and brings that understanding to every interaction with the clients, owners, and enthusiasts we proudly serve. From helping you discover and personalize a new Ferrari to providing the specialized care that protects its exhilarating performance, every stage of ownership is supported with the expertise, personal attention, and level of care a vehicle of Ferrari’s caliber deserves.

Beyond the drive itself, Ferrari ownership is rooted in generations of performance, innovation, and tradition. It is also a connection to a global community united by a shared sense of respect for all the Prancing Horse represents. At Ferrari of Greensboro, we are proud to bring the unmistakable allure of Ferrari to life.

There is always more to discover at Ferrari of Greensboro, and our new website is where we’ll share it. From the latest models and dealership highlights to ownership stories, insights, and more, you’ll discover the people and moments that make the Ferrari ownership experience truly exceptional.

To longtime clients, future owners, and fellow Ferrari enthusiasts alike, we invite you to follow along with what’s ahead and experience Ferrari of Greensboro firsthand at 5603 Roanne Way. The next chapter of Ferrari of Greensboro is only beginning, and we look forward to sharing the journey ahead with you.